Search Engine Marketing Services
We offer AdWords campaign management services as a monthly subscription service.
With this service we have helped clients with brand new websites generate leads from the very beginning while waiting for the SEO to kick-in. PPC advertising is often used as a supplement to SEO and other advertising methods to help boost sales.
We improve your list of keywords throughout the campaign
To find out the correct list of keywords for an AdWords campaign, professionals rely on sophisticated software and analysis based on experience. By combining accurate search data and experience, we are able to figure out the intent of users who search any particular keyword, which allows us to decide which keywords we should actually target and which ones we should stay away from. For example, if one of our clients is selling a service A, but half of the search queries related for that service are from Do-It-Yourself type of people, we will filter out the DIY audience in order to avoid wasting your budget on people who aren't willing to pay for the service, to begin with.
We do periodic A/B tests throughout the campaign
A/B tests include various parameters of your campaign - from the ads themselves to the targeted devices, market segmentation, etc. We periodically review the data from your ongoing campaign and decide what parameters we need to do A/B testing for, in order to improve the number and the quality of the leads your pay-per-click campaign is generating.
If the existing pages on your website aren't generating results even after several cycles of optimization, we will create landing pages specifically designed for your AdWords campaign, as needed, in order to achieve better conversion.